Website Stats and Business

Looking at Google Analytics I see that Pioneerloan.com, a site that serves primarily as our portal, got 1,336 hits from 1,228 unique visitors.

Of those 1,186 came from the US, with 371 from Nevada.
This tells me that people are searching more for online loans than for local loan sources.

Loansbypioneer.com, our title loan site, received 309 visits from 292 unique visitors. Of those 293 came from the US, and of those 174 came from Nevada. The problem is that we do title loans only in the Las Vegas Valley, and we require Nevada registration and insurance, so those visitors from out of state are not likely to generate much business.

Pioneerpawn.com, our pawnshop site, received 661 hits from 645 unique visitors. Of those 530 came from the US.

I don’t worry about the source of the hits on Pioneerpawn.com because we can always ship whatever they might want, as long as they are willing to pay the cost.

What all these numbers mean is that the general public has accepted the “net” as a normal way of doing business.

All I need to do now is figure out how to monetize this mess in a manner that doesn’t require a lot of babysitting.

—And before someone asks: No, I do not want to use your services or sell your product. When I finally get this project up and running I will probably use Amazon’s cloud servers and our own products.

The pawnshop is straight forward, it’s just a matter of getting the right product, but because of the nature of the title loan business, monetizing the other sites is not going to be so straight forward.

Like it or not we need to join the 21st century and bring more of our business online. This will be done slowly, with security being our first priority, and with a great deal of nay-saying, kicking, screaming and holding-my-breath-until-I-turn-blue on my part, but it will be done.